[MGP-Forum Announce] Who's trying to ll onlline into local markets and how?

[steve at coanews.org]

Journalism without the influence of commercial advertising might be a  
good thing. This might push the development of more independent  
journalism, maybe dependent upon citizen members.  See the NewStandard  
to see what it might look like: http://newstandardnews.net
(although they are not local)


I think it is absolutely true that not only advertisers but also  
audiences are moving more towards media tools and services over news  
organizations. Devises like cellphones and social networking sites  
like Facebook.com are also posed to offer local advertising in a big  
way. They've already started.

Thanks for passing on this information, very important stuff.

Steve

Quoting Bill Densmore <mediagiraffe at journ.umass.edu>:

>
> A key to the sustainability of journalism has always been local   
> advertising. But now new competitors to the local newspaper -- and   
> to web local startups -- are developing technologies for reaching   
> into the local market and selling local advertising online. In Santa  
>  Clara, Calif., this week, the Kelsey Group, a Princeton, N.J.-based  
>  consultancy, is running a conference focused not on news or   
> journalism but on the business of selling local advertising through   
> search engines and other strategies. "Drilling Down on Local '07" is  
>  the name of the event. MGP2006 alum Peter Krasilovsky is one of the  
>  curators/organizers of the conference and he engineered the The   
> Media Giraffe Project receiving a free "press pass" to the event   
> with the expectation we would "blog" about the event.Rather than   
> multiple posts, we've created an aggregation wiki page from which   
> you can link to some specific reports:
> http://www.mediagiraffe.org/wiki/index.php/Kelsey-drilling-down-local
>
> -- bill densmore
>
> _______________________________________________
> Post mailing list
> Post at mgp-forum.org
> http://mgp-forum.org/mailman/listinfo/post_mgp-forum.org
>



Be the first to hear about COA News features by signing up to the FREE  
COA News
Alert Service, Here:
http://www.coanews.org/lists/index.php?p=subscribe